Agenda 2025

19:00 - 22:00

Dinner By the Organizer
Exclusively for Sponsors, Speakers & Volunteers
Sponsored by

^*All times in EST

08:00 - 12:30
Booth Setup in Expo Hall
11:00 - 17:00
Booth Registration Open
12:30 - 14:00

Lunch for Sponsor Staff
13:30 - 15:00
Technical

Unlocking Magento’s Secrets with Xdebug Techniques
Mark Shust
Magento Teacher, M.Academy
15:00 - 16:30
Business

The B2B eCommerce Playbook: From Resistance to Results
Nicole Donnelly
Founder + President, DMG Digital
Tadhg Bowe
Solution Consultant, Monsoon Consulting
14:00 - 18:00
Exhibit Only Hours in Expo Hall
Meet Our Sponsors
16:00 - 18:00

Exhibit Happy Hour
Sponsored by
17:30 - 19:00

Women in Ecommerce
Invite-only
19:00 - 21:00

Kuro - Omakase Fine Dining
Japanese Multicourse Dinner
Sponsored by

Invite-only Ancillary Event
19:00 - 21:00

Abiaka Wood Fire Grill
Wood-Fired Gourmet Dinner
Sponsored by

Invite-only Ancillary Event
19:30 - 21:30

Council Oak Steaks & Seafood
Classic-American Steak & Seafood Dinner
Retail Leaders Roundtable: Maximizing ROI with AI & Magento Optimization
Sponsored by

Invite-only Ancillary Event
20:00 - 22:00

Davidoff of Geneva
Cigar & Cognac Lounge
Sponsored by

Invite-only Ancillary Event
21:00 - 23:00

PLA Sports Bar
Interactive Sports Experience, Cocktails & Bar Bites
Sponsored by

Invite-only Ancillary Event
22:00 - 00:00

Casino Events
Poker Blackjack Roulette

^*All times in EST

07:30 - 08:45

Breakfast & Networking
Meet, Greet & Eat
Sponsored by
08:00 - 17:00
Doors Open: Registration
09:00 - 09:15
Opening Note
Welcome Note
Ravi Mittal
President, Rave Digital & CEO, Aheadworks
09:15 - 09:30
Opening Note
Adobe Commerce & Magento Open Source Update
Ritesh Somani
Principal Product Manager, Adobe
09:30 - 09:45
Opening Note
Magento Association Greeting
Mathias Schreiber
Executive Director, Magento Association
09:45 - 10:30
Opening Keynote
The Brand Clarity Framework: Crafting Consistent Brand Narratives to Foster Engagement & Loyalty
Chirag Nijjer
Award-winning Customer Centricity Expert, TV Personality & Keynote Speaker (7M+ Views) Using Engaging Storytelling to Help You Build Brand Clarity.
10:30 - 11:00

Morning Break
Sponsored by
11:00 - 11:30
Technical
Optimizing Varnish for Magento: Advanced Techniques for Performance and Scalability
Thijs Feryn
Technical Evangelist, Varnish Software Group

Business
Scaling eCommerce with AI and Real-Time Data: Unlocking the Future of Digital Commerce
Erik Huberman
Founder & CEO, Hawke Media

Case Study
Fast-Track Your Success: Relaunching 3 D2Cs in 1.5 Months—And Loving the Journey!
Verónica Díaz Álvarez
eBusiness Manager, Nestlé Health Science

Cristina Pardeza de la Fuente
Head of Magento/Adobe Commerce, hiberus
11:30 - 12:00
Technical
Tech Debt Is Stalling Your eCommerce Growth: How to Spot and Resolve It
Joshua Warren
CEO, Creatuity Corp.

Business
Less Taxing, More Relaxing. Automating Tax & Compliance in eCommerce with Avalara
Jermaine McKinnon
Director of Strategic Alliances, Avalara

David Baier
Managing Partner, Crimson Agility

Case Study
Harnessing AI to Slash $240K in Customer Support Costs
Seth Goldy
Operations Director, Ammunition Depot

Amit RG
CEO & Co-founder, Richpanel
12:00 - 12:30
Technical
Mastering Module Management: Automating Publishing for 100+ Magento Modules Using Private Packagist
Jakub Winkler
CEO, qoliber & MagentoNinja

Business
Community-led Innovation with Magento
Eric Erway
Case Study
How Uber and Magento Are Partnering to Uplevel Delivery
Su Ulcay
Strategic Partnerships, Uber Direct

Chris Collier
Director of Digital Operations, Wave Electronics

Nicanor Gioffré
Managing Partner, Improntus
12:30 - 13:00
Technical
Scaling with Confidence: Pushing Magento Beyond Its Limits
Emils Malovka
DevOps Engineer, Magebit

Business
Punching Above Your Weight: A B2B eCommerce Success Story
Tadhg Bowe
Solution Consultant, Monsoon Consulting

Case Study
4 Stores in 5 Months: A Hyvä Transformation for a $2B eCommerce Enterprise
Alex Brynou
Global Director, Systems Architecture, Helen of Troy

Kristaps Rjabovs
Managing Director & Co-Owner, Magebit

Elina Loseva
Head of Marketing, Magebit
13:00 - 13:45
Magento Roadmap Discussion: Invite-Only Plated Lunch
13:00 - 14:00

Lunch
Meet, Greet & Eat
Sponsored by
14:00 - 14:30
Technical
Streamlining Magento Open Source Development with Adobe Cloud Tools
Joe Shelton
Head of Development, Wagento

Business
How to Use AI to Recruit A-Players: A Step-by-Step Approach
Amit RG
CEO & Co-founder, Richpanel

Case Study
Breaking Boundaries: Evolar’s Journey to Global Expansion and Entry into the US Market
Edward Bartels
Founder, Evolar

Danny Verkade
CTO, Cream
14:30 - 15:00
Technical
Collaborate, Innovate & Shape the Future of Magento Open Source and Adobe Commerce
Parul Sinha
Software Engineering Manager, Adobe

Business
Unified Commerce: Open Source Innovation Empowering Merchants to Build Stronger Customer Connections
Arron Moss
Founder & CEO, ZERO-1 Ltd

Callum Breeze
Senior Architect, ZERO-1 Ltd

Case Study
Commerce, Built Your Way: Flexible, Scalable, and Future-Ready
Nitu Walker
Manager, Enablement & Activation, Commerce Services, Adobe

Ritesh Somani
Principal Product Manager, Adobe

Mark Derrick
CEO, Dive Gear Express
15:00 - 15:30
Technical
How Magento Transforms Customer Experience to Drive eCommerce Success
Yevhenii Pyltiai
Senior Director of Product, Bold Commerce

Business
How Green Is Your eCommerce? A Guide to Building a Sustainable Future
Andrea Saccà
CEO & Founder, Bhoost

Case Study
Streamlining Omni-channel Fulfillment with Adobe Commerce
Joe Meador
Director of eCommerce, Green Top Sporting Goods Corp

David Baier
Managing Partner, Crimson Agility
15:30 - 16:00
Technical
200 Domains on a Single Magento Instance with a $300 Hosting Bill
Ivan Chepurnyi
Magento Performance Expert, EcomDev B.V.

Business
Revolutionizing Retail – Insights from Front-Line Experts
Heather Nigro
CEO & Founder, Moxxii Consulting

Joshua Warren
CEO, Creatuity Corp.

Case Study
Disrupting the Surgical Instrument Industry: How Magento and Nexcess Transformed Ambler Surgical’s B2B eCommerce
Tony Kroboth
Vice President, Operations, Ambler Surgical

Josh Ward
VP of Sales, Liquid Web Family of Brands
16:00 - 16:30

Evening Break
Sponsored by
16:30 - 17:00

Fireside Chat with Sumit Singh
Sumit Singh
CEO, Chewy, Inc.
17:00 - 17:30
Closing Note
Ravi Mittal
President, Rave Digital & CEO, Aheadworks
Ritesh Somani
Principal Product Manager, Adobe
Mathias Schreiber
Executive Director, Magento Association
18:30-22:30

Closing Party
Dinner by the Pool
Bar Sponsored by
22:30 - 02:30

After Party
The Fun Continues
Sponsored by
Entice Nightclub

^*All times in EST

11:00 - 16:30

Seaside Experience
Jet Skiing Available, Weather Permitting.
Beach Day

^*All times in EST

Venue

Seminole Hard Rock Hotel & Casino Hollywood
1 Seminole Way, Hollywood, FL 33314, US

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