AgendaAgenda 2025

Name: #MM25FL: Meet Magento Florida 2025
Start: 2025-02-05T8:00-6:00
End: 2025-02-05T8:00-10:30
Location: Seminole Hard Rock Hotel & Casino Hollywood

19:00 - 22:00

Dinner By the Organizer

Exclusively for Sponsors, Speakers & Volunteers

Sponsored by

^*All times in EST

08:00 - 12:30

Booth Setup in Expo Hall
11:00 - 17:00

Booth Registration Open
12:30 - 14:00

Lunch for Sponsor Staff
13:30 - 15:00

Technical

Unlocking Magento’s Secrets with Xdebug Techniques

Mark Shust

Magento Teacher, M.Academy
15:00 - 16:30

Business

The B2B eCommerce Playbook: From Resistance to Results

Nicole Donnelly

Founder + President, DMG Digital

Tadhg Bowe

Solution Consultant, Monsoon Consulting
14:00 - 18:00

Exhibit Only Hours in Expo Hall

Meet Our Sponsors
16:00 - 18:00

Exhibit Happy Hour

Sponsored by
17:30 - 19:00

Women in Ecommerce

Invite-only
19:00 - 21:00

Kuro - Omakase Fine Dining

Japanese Multicourse Dinner

Sponsored by

Invite-only Ancillary Event
19:00 - 21:00

Abiaka Wood Fire Grill

Wood-Fired Gourmet Dinner

Sponsored by

Invite-only Ancillary Event
19:30 - 21:30

Council Oak Steaks & Seafood

Classic-American Steak & Seafood Dinner

Retail Leaders Roundtable: Maximizing ROI with AI & Magento Optimization

Sponsored by

Invite-only Ancillary Event
20:00 - 22:00

Davidoff of Geneva

Cigar & Cognac Lounge

Sponsored by

Invite-only Ancillary Event
21:00 - 23:00

PLA Sports Bar

Interactive Sports Experience, Cocktails & Bar Bites

Sponsored by

Invite-only Ancillary Event
22:00 - 00:00

Casino Events

Poker Blackjack Roulette

^*All times in EST

07:30 - 08:45

Breakfast & Networking

Meet, Greet & Eat

Sponsored by
08:00 - 17:00

Doors Open: Registration
09:00 - 09:15

Opening Note

Welcome Note

Ravi Mittal

President, Rave Digital & CEO, Aheadworks
09:15 - 09:30

Opening Note

Adobe Commerce & Magento Open Source Update

Ritesh Somani

Principal Product Manager, Adobe
09:30 - 09:45

Opening Note

Magento Association Greeting

Mathias Schreiber

Executive Director, Magento Association
09:45 - 10:30

Opening Keynote

The Brand Clarity Framework: Crafting Consistent Brand Narratives to Foster Engagement & Loyalty

Chirag Nijjer

Award-winning Customer Centricity Expert, TV Personality & Keynote Speaker (7M+ Views) Using Engaging Storytelling to Help You Build Brand Clarity.
10:30 - 11:00

Morning Break

Sponsored by
11:00 - 11:30

Technical

Optimizing Varnish for Magento: Advanced Techniques for Performance and Scalability

Thijs Feryn

Technical Evangelist, Varnish Software Group

Business

Scaling eCommerce with AI and Real-Time Data: Unlocking the Future of Digital Commerce

Erik Huberman

Founder & CEO, Hawke Media

Case Study

Fast-Track Your Success: Relaunching 3 D2Cs in 1.5 Months—And Loving the Journey!

Verónica Díaz Álvarez

eBusiness Manager, Nestlé Health Science

Cristina Pardeza de la Fuente

Head of Magento/Adobe Commerce, hiberus
11:30 - 12:00

Technical

Tech Debt Is Stalling Your eCommerce Growth: How to Spot and Resolve It

Joshua Warren

CEO, Creatuity Corp.

Business

Less Taxing, More Relaxing. Automating Tax & Compliance in eCommerce with Avalara

Jermaine McKinnon

Director of Strategic Alliances, Avalara

David Baier

Managing Partner, Crimson Agility

Case Study

Harnessing AI to Slash $240K in Customer Support Costs

Seth Goldy

Operations Director, Ammunition Depot

Amit RG

CEO & Co-founder, Richpanel
12:00 - 12:30

Technical

Mastering Module Management: Automating Publishing for 100+ Magento Modules Using Private Packagist

Jakub Winkler

CEO, qoliber & MagentoNinja

Business

Community-led Innovation with Magento

Eric Erway

Case Study

How Uber and Magento Are Partnering to Uplevel Delivery

Su Ulcay

Strategic Partnerships, Uber Direct

Chris Collier

Director of Digital Operations, Wave Electronics

Nicanor Gioffré

Managing Partner, Improntus
12:30 - 13:00

Technical

Scaling with Confidence: Pushing Magento Beyond Its Limits

Emils Malovka

DevOps Engineer, Magebit

Business

Punching Above Your Weight: A B2B eCommerce Success Story

Tadhg Bowe

Solution Consultant, Monsoon Consulting

Case Study

4 Stores in 5 Months: A Hyvä Transformation for a $2B eCommerce Enterprise

Alex Brynou

Global Director, Systems Architecture, Helen of Troy

Kristaps Rjabovs

Managing Director & Co-Owner, Magebit

Elina Loseva

Head of Marketing, Magebit
13:00 - 13:45

Magento Roadmap Discussion: Invite-Only Plated Lunch
13:00 - 14:00

Lunch

Meet, Greet & Eat

Sponsored by
14:00 - 14:30

Technical

Streamlining Magento Open Source Development with Adobe Cloud Tools

Joe Shelton

Head of Development, Wagento

Business

How to Use AI to Recruit A-Players: A Step-by-Step Approach

Amit RG

CEO & Co-founder, Richpanel

Case Study

Breaking Boundaries: Evolar's Journey to Global Expansion and Entry into the US Market

Edward Bartels

Founder, Evolar

Danny Verkade

CTO, Cream
14:30 - 15:00

Technical

Collaborate, Innovate & Shape the Future of Magento Open Source and Adobe Commerce

Parul Sinha

Software Engineering Manager, Adobe

Business

Unified Commerce - An Open Source Product Helping Merchants Build More Meaningful Relationships

Arron Moss

Founder & CEO, ZERO-1 Ltd

Callum Breeze

Senior Architect, ZERO-1 Ltd

Case Study

Commerce, Built Your Way: Flexible, Scalable, and Future-Ready

Nitu Walker

Manager, Enablement & Activation, Commerce Services, Adobe

Ritesh Somani

Principal Product Manager, Adobe

Mark Derrick

CEO, Dive Gear Express
15:00 - 15:30

Technical

How Magento Transforms Customer Experience to Drive eCommerce Success

Yevhenii Pyltiai

Senior Director of Product, Bold Commerce

Business

How Green Is Your eCommerce? A Guide to Building a Sustainable Future

Andrea Saccà

CEO & Founder, Bhoost

Case Study

Streamlining Omni-channel Fulfillment with Adobe Commerce

Joe Meador

Director of eCommerce, Green Top Sporting Goods Corp

David Baier

Managing Partner, Crimson Agility
15:30 - 16:00

Technical

200 Domains on a Single Magento Instance with a $300 Hosting Bill

Ivan Chepurnyi

Magento Performance Expert, EcomDev B.V.

Business

Revolutionizing Retail - Insights from Front-Line Experts

Heather Nigro

CEO & Founder, Moxxii Consulting

Joshua Warren

CEO, Creatuity Corp.

Case Study

Disrupting the Surgical Instrument Industry: How Magento and Nexcess Transformed Ambler Surgical’s B2B eCommerce

Tony Kroboth

Vice President, Operations, Ambler Surgical

Josh Ward

VP of Sales, Liquid Web Family of Brands
16:00 - 16:30

Evening Break

Sponsored by
16:30 - 17:00

Fireside Chat with Sumit Singh

Sumit Singh

CEO, Chewy, Inc.
17:00 - 17:30

Closing Note

Ravi Mittal

President, Rave Digital & CEO, Aheadworks

Ritesh Somani

Principal Product Manager, Adobe

Mathias Schreiber

Executive Director, Magento Association
18:30-22:30

Closing Party

Dinner by the Pool

Bar Sponsored by
22:30 - 02:30

After Party

The Fun Continues

Sponsored by

Entice Nightclub

^*All times in EST

11:00 - 16:30

Seaside Experience

Jet Skiing Available, Weather Permitting.

Beach Day

^*All times in EST

10:00AM-1:00PM

WEDNESDAY

EXHIBITOR MOVE-IN

1:00PM-5:00PM

WEDNESDAY

EXHIBIT ONLY HOURS

*No Learning Tracks

4:00PM-5:30PM

WEDNESDAY

EXHIBIT HAPPY HOUR

9:00AM-5:00PM

THURSDAY

EXHIBIT + 2 LEARNING TRACKS

5:00PM-6:30PM

THURSDAY

EXHIBITOR MOVE-OUT

6:30PM-10:30PM

THURSDAY

AgendaAgenda 2025

Feb 4

Feb 5

Feb 6

Feb 7

Dinner By the Organizer

Booth Setup in Expo Hall

Booth Registration Open

Lunch for Sponsor Staff

Unlocking Magento’s Secrets with Xdebug Techniques

The B2B eCommerce Playbook: From Resistance to Results

Exhibit Only Hours in Expo Hall

Meet Our Sponsors

Exhibit Happy Hour

Casino Events

Breakfast & Networking

Meet, Greet & Eat

Doors Open: Registration

Morning Break

Lunch

Meet, Greet & Eat

Evening Break

Closing Party

Dinner by the Pool

After Party

The Fun Continues

Seaside Experience

EXHIBITOR MOVE-IN

EXHIBIT ONLY HOURS

EXHIBIT HAPPY HOUR

EXHIBIT + 2 LEARNING TRACKS

EXHIBITOR MOVE-OUT

CLOSING PARTY BY THE HARD ROCK POOL